Cute enough for compliments.
Comfy enough to forget you're wearing them.
4th and Charm
About Us
Hi, friend! Welcome to 4th and Charm, where cute jewelry meets real life, and looking put together doesn't have to be complicated.
I'm Brittani, a wife, mom of four, small business owner and professional juggler of approximately 47 things at once. Somewhere between the sports drop offs, endless to-do lists, and wondering what's for dinner again, I decided to turn my need for cute, comfortable jewelry into something a little more fun.
I met my husband at BYU-Idaho in 2009, got married in 2011 at the Portland, Oregon LDS temple. We have lived in 10 different houses between Idaho, North Carolina, California, Arizona, and now Utah. We had our first baby in 2013 and our last in 2020. Once my youngest was out of the toddler stage, I decided that I needed something for me! I was never a huge jewelry person but discovered dainty permanent jewelry and then flatback earrings!
That's how 4th and Charm came to life!
And because this is a small business run by a real person (who occasionally forgets why she walked into a room), every order means more to me than you know. When you shop small, you're supporting a dream, a family, and a girl who never expected to be running her own business.
Love,
The girl behind 4th and Charm